Iron is an essential mineral that plays a key role in the way our bodies transport oxygen and produce blood—sounds casual, right?
The Goods Inside
- Iron Out The Details
- Be Kind to Your Insides
- What’s up, doc?
- Supplementing for two? We got you.
- It’s Giving Flavor
Iron is naturally found in foods like red meat, dark leafy greens, beans and nuts. But with other dietary needs and lifestyle choices, it can be hard to know if you’re getting enough iron daily. And if you do need iron support, which one is right for you?
With more and more people looking for suitable options, we noticed a trend among most iron supplements on the market today that’s causing individuals to turn away from them completely—they all taste bad.
An iron supplement that you and your family will actually want to take
We saw this as a challenge to create an iron supplement that you and your family will actually want to take. One that not only delivers on taste and benefits but was gentler on the stomach and accessible to kids, adults and pregnant woman, too.*
“Iron users deserve a supplement that is delightful from start to finish—one that checks the boxes on common pain points around taste and GI issues.
At OLLY, we acknowledged those pain points, which is why we carefully crafted our Delightful Iron to meet those needs and provide the daily recommended value of iron for adults, kids 4+ and pregnant women.”
Ben Porschet, Senior Associate Brand Manager at OLLY
Iron Out The Details
Delightful Iron is a delicious (yes, really) fruit punch flavored chewable tablet that meets 100% of the daily recommended amount of iron for children and adults when they take 2 tablets (18 mg) and for pregnant women when they take 3 tablets (27 mg).*
So, what kind of benefits does Delightful Iron bring to the wellness table?
This mighty mineral helps:
- Replenish iron to support red blood cell production*
- Move oxygen through the body*
- Reduce fatigue & tiredness due to iron deficiency*
You might be wondering, why would iron deficiency make me feel tired? Low iron can cause fatigue because it impairs the body’s ability to transport oxygen which is essential for energy production and muscle function.
Delightful Iron helps move oxygen through your body, improving your tiredness and fatigue—and hopefully helping you feel better.*
Be Kind to Your Insides
Iron has been known to be unkind to your stomach. At OLLY, we use AB Fortis® in our Delightful Iron formulation, which is a clinically studied brand of iron that’s microencapsulated to limit any metallic flavor and reduce unpleasant GI side effects (compared to other forms of iron that are known to disrupt your stomach).†
What’s up, doc?
You invest a lot of time and resources into your wellness routine, so you should be able to count on the products you are buying and consuming. Because iron deficiency affects so many people worldwide, we knew we wanted our iron supplement to be one people could trust and incorporate into their daily lives.
Delightful Iron is a doctor trusted form of iron, meaning that based on a survey of Primary Care Physicians, they trusted AB Fortis as a form of iron for children, adults and pregnancy compared to other forms of iron like iron sulfate. This is based on a review of clinical studies.‡
So, what does this really mean? It means Delightful Iron is trusted by doctors to be suitable and beneficial for kiddos ages 4+, adults and pregnancy. And when you are taking care of children or expecting a new addition to your family, trust in your supplements is vital.
Supplementing for two? We got you.
Globally, iron deficiency affects almost 50% of pregnancies, with studies that show almost 36% of pregnant women experience anemia.1 So why is it that most iron options out there aren’t great for pregnant women? And with food & taste sensitivities at an all-time high during pregnancy, why are none of them delightful?
We know pregnancy can be filled with so many emotions, and with all the change it brings, it can be daunting to find the right wellness routine. Women deserve supportive supplements that are accessible and deliver on taste and benefits during every phase of life. Just 3 tablets of Delightful Iron deliver 100% of the daily recommended value of iron for pregnant women—and they won’t leave you with an unpleasant taste.*
It’s Giving Flavor
We’ve always believed that supplements should be easy and delightful, not unpleasant or hard to take. Delightful Iron is a sweet blend of cherry, orange and pineapple flavors. It’s vegan, gluten-free and made with no synthetic flavors or colors. The chewable tablet format makes it easy to take and can seamlessly fit into any wellness routine.
Conclusion
Ultimately, we believe that wellness looks different for everyone, but it should be enjoyable for all. If you’re tired of iron supplements that challenge your consistency because of the flavor or toll it takes on your tummy, we are here to help in the best way we know how—a science-backed option that’s big on benefits and heavy on the delight factor.
Grab a bottle for you and your fam and start benefiting from this daily supplement that fits seamlessly into your current wellness routine.
References:
† Microencapsulated Ferrous Saccharate has been shown to be gentler on the stomach compared to iron sulfate
‡ Based on a 2024 ProVoice survey of Primary Care Physicians, who trust AB Fortis® as a form of iron for children, adults and pregnant women based on review of clinical studies.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
1 World Health Organization. (2025, February 10). Anaemia. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/anaemia - New Window
The Goods Inside
- Iron Out The Details
- Be Kind to Your Insides
- What’s up, doc?
- Supplementing for two? We got you.
- It’s Giving Flavor
