The Goods Inside
- New Kid on the Block: Happy Hoo-Ha Personal Care
- No Fluff, No Fuzz, No Fragrances
- Made by Us, Women Who Get It
- pH-Optimized & Oh-So Balanced
At OLLY, women’s well-being is deeply personal. 70% of our workforce is women, so we know firsthand what it’s like to navigate our place in the world—from insecure teen to menopausal queen, and all the messy, magnificent bullshit in between.
Happy Hoo-Ha personal care was brought to you by us, the women who know we don’t need any more fluff in the vaginal aisle. We need safe, effective formulas that do what they say they’ll do—and products we’ll actually want to use.
That’s why we made our Happy Hoo-Ha Intimate Wash and Happy Hoo-Ha Shave Oil.
Our Wash is a fragrance-free foaming pH-optimized cleanser that you can use every day to keep your vulva’s delicate pH balance in tip-top shape. And our Shave Oil is a fragrance-free, cushiony oil-to-cream formula that helps you get an ultra-close shave on your body’s most delicate skin.
So get to know us. We’re happy you’re here.
Neha, Head of Agencies, Breakthrough Innovation Group
“OLLY has such a strong community, so when we were thinking about how to expand it, we knew it had to be rooted in what our community wanted. What’s special about Happy Hoo-Ha is that the supplement really works. For personal care, we needed to make sure that the wash and shave oil showed up for women; and believe me, it does.”
Elise, VP, Creative
“The most important part of expanding into personal care was ensuring creative synergy between our beloved vitamins & supplements and this new category.”
“For me, the most important part of expanding into personal care was ensuring creative synergy between our beloved vitamins & supplements and this new category. So after rounds and rounds of creative testing, we settled on reimagining our iconic patterns for each of the bottles, so our community could clearly identify routines that build off each other.”
Alexis, Associate Director Marketing Innovation
“As a mom, I don’t have a ton of time to research and shop. I wanted to create a product that I’d love using myself, because it honestly was difficult to find a fragrance-free shave oil and intimate wash that felt good on my skin. So we worked with our formulators and R&D teams, and I’m super proud of what we created.”
Sav, Design Director
“OLLY is not an all-white-bottle brand, so we wanted to make sure all our patterns showcased that.”
“For Happy Hoo-Ha, we opted to take the pattern from our bestselling supplement and rework it slightly for both bottles. We then did a really fun iridescence on the white bottle, so you get this almost pink-purple sheen instead of pure white. Because OLLY is so not an all-white-bottle brand, and we wanted to make sure all our patterns and bottles showcased that!”
Shira, Content & Community Director
“When crafting our content strategy and tone of voice, my number one goal was to ensure Happy Hoo-Ha (and the whole line) was speaking to women authentically every step of the way, and that we were clearly educating about the benefits without overpromising. At the end of the day, a body wash won’t check off your to-do list, but it can make you feel a little bit more empowered to go about your day.”
Carli, Brand Manager, OLLY Personal Care
“We put a lot of thought into our bottle and pump for ease of use. For Happy Hoo-Ha Intimate Wash, for example, we chose a pump that had a finger curve to it, with slight ridges so you don’t drop it in the shower.”
Jamie, Associate Brand Manager, OLLY Personal Care
“A lack of fragrance was so critical for Happy Hoo-Ha. While our full collection, OLLY MOOD + SKIN, is very much fragrance-forward, with complex scents developed by top fragrance houses, we wanted Happy Hoo-Ha to be as simple and effective as possible. That meant being fragrance free. Our intimate areas don’t need to smell like roses, you know?”
No Fluff, No Fuzz
We made Happy Hoo-Ha because we wanted intimate care without all the other stuff—and we needed it to work.
So we knew that we had to nix all the junk, and just provide clean, simple ingredients for a good, quality cleanse. And while we absolutely love powerful fragrances (just see our mood-transforming MOOD + SKIN Body collection mentioned above!), we know that sometimes no fragrances can be the most empowering (and the most transforming).
So pick the duo up, take a shower, and let us know your thoughts.
The Goods Inside
- New Kid on the Block: Happy Hoo-Ha Personal Care
- No Fluff, No Fuzz, No Fragrances
- Made by Us, Women Who Get It
- pH-Optimized & Oh-So Balanced
